Email was released a couple of days ago, but you'll have to search for it. There's no mention of it on Joe Workman's website – his blog is only updated annually – but hey! I found the link for you!
Email has quietly secured its own web page.
So what's all the hype about? Email is a Foundation based set of stacks that will allow you to build fully responsive marketing campaigns using your favourite app – RapidWeaver, in combination with Stacks 3. If you know how to build a simple web page, then you already know how to build a marketing campaign or a newsletter.
In a similar fashion to Foundation the suite includes a Theme and more than 15 stacks. The stacks will allow you to create a single, or multiple column design with the addition of buttons and CTA's.
When setting out to build an email template, you need to check a couple of things first:
When you drag the Styles stack onto your page and open the stack settings, you'll see a to-do list. An 'Implementation List' that instructs you to Set the Email Theme; Disable Advanced General Settings; Set Title To Subject (the subject of your mail); Set Slogan To Description; Use Only Email Stacks.
Yes, should only use the stacks from the Email suite. Why? Although your email will be HTML, the HTML format that mail apps can render has failed to evolve alongside the www since the turn of the century, hence modern stacks will fail to render correctly.
The Email suite consists of the Styles stack, which has a very similar structure to that of the Foundation Styles; One, Two, Three and Four-Column stacks; a Button; a Callout (CTA); a Divider; an HTML and a Markdown stack; a Header; an Image stack; a Link List; a Spacer; a Visibility stack; a Wrapper and of course a Text stack.
Using the above stacks, you won't be able to replicate a client's website exactly (remember HTML for email is still stuck in the 90's), but you will be able to get pretty damned close – a lot closer than any of the online tools from MailChimp etc. will let you get. And working with Email is a lot easier than the online editors too.
And when you're finished, you can upload your template to one of the online mail services and send it out.
Email has gained only positive comments on the forums since its release and is already widely accepted as the mail template 'app' to use!
Don't know where to start? On the Email homepage, you'll find 15 great templates to download free of charge, with the promise of more to come…
MailChimp & Co, here we come!
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